• Posted on: 10 March 2021

British council responsible for overseeing gambling activities in the UK Betting and Gambling Council has rolled out new rules in a bid to curb the promotion of gambling activities by football clubs on social media.

The council confirmed that the new rules will ensure that clubs are guided in their content creation on their social media pages as they look to protect children from getting exposed to gambling and sports betting.

The newly revised code of conduct ensures that football clubs will not be able to add or insert links or calls to action under any post they make on social media.

Clubs have been banned with immediate effect from advertising any gambling or betting website in any of their posts, while they will also not be allowed to indulge in addressing match bonuses or odds on any of their posts.

The new code which will take effect from the 1st of March later this year aims to control the activities of football clubs online so they do not teach children how to place bets or go into gambling. The Betting and Gaming Council wrote to the Premier League and the English Football League informing them to ensure that all the clubs registered under them go through the new code and adhere strictly to the new rules whether or not they belong to the BGC.

The rules were revised and restructured after up to eleven clubs scattered across the Premier League the English Football League (EFL), and the Scottish Premiership all got a letter informing them of the dangers involved in promoting gambling through their social media pages.

Since the introduction of the Sixth Industry Code for Socially Responsible Advertising, there has been a massive reduction in the number of minors that come across adverts about gambling in the UK.